Miller Lite believes that everyone should be able to enjoy a beer regardless of sex or race.
But the entire beer industry sexist past has been taunting everyone like “Jack” has been taunting Francis-Ford Coppola since the late 90s.
So we tried to right the wrongs and created The Good $#!T: fertilizer made out of old sexist beer ads.
The result: one of the biggest and most talked campaigns in the history of the brand that gained thousands of lovers and of course, a few haters including Joe Rogan, Ben Shapiro, and Piers Morgan. (Whispering) Yes!
CANNES LIONS - Shortlist
Additional Credits: Martin De Ferrari, Maia Swift, Vanessa Castañeda, Christian Liu, Jorge Murillo.
