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How do you convince 55+ homeowners to sell their houses and downsize?
It’s not easy. But if you have humor and some compelling data, you can pull off anything. The problem was, we only had the first part.
But that didn't stop us from channeling our inner Leroy Jenkinnnns and coming up with our own data to create a memorable TV & OOH campaign.
Florida man PSA CAMPAIGN
Floridians don't give a f*@k about anything. Not even climate crisis.
But they do give a f*@k about one of their biggest cultural icons: The Florida Man.
So we used him as an example to show Floridians what could happen to all of them if we don't act soon.
THE ADDY AWARDS - BEST OF SHOW
Built Ford Proud Super bowl spot
When Ford changed its brand concept to "Built Ford Proud", the challenge for our market was big: create an entire-portfolio message that could bring back the love for the Ford Brand amongst Hispanics.
We came up with a simple yet touching spot shot by Inception & Dark Knight’s cinematographer, Wally Pfister, that helped boost the SUV sales and became the first Hispanic TV spot Ford aired on a Super Bowl Broadcast.
THE ADDY AWARDS - SILVER
FORD ESCAPE plastic Girls
Making a difference today is not just about saying it, it’s about doing something. We created a multi-platform campaign highlighting real extraordinary women who are changing the world today.
Plus, we cleaned up an entire portion of a beach, for real.
Electrolux IMPERFECTIONS
There's a lot that has been said about washing machines in advertising. So, instead of talking about stains, we went back and talked about the packaging imperfections that contain those things that stain your clothes.
Volkswagen TDI OOH Campaign
Some phrases make us think about a million outcomes. And when you think about a TDI vehicle and its long-range capabilities, it's almost natural to merge the thoughts to create a simple campaign that funnily demonstrates those capabilities.
Additional Credits in this page: Martin deferrari, jorge jacome, Fernando Quiroz, francisco losada.
